Thu 7 Oct 2004
Clayton Christensen on Disruptive Innovation
Posted by Prakash under General
Dr. Clayton Christensen, a Harvard Business School professor in an Interview:
A disruptive innovation brings to market a product not as good as the products in the current market, and so it cannot be sold to the mainstream customers. But it is simple and it is more affordable. It takes root in an undemanding portion of the market, then improves from that simple beginning to intercept with the needs of customers in the mainstream later.
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