Tripping valuations of unicorns might have set a dull tone for startups this year, but many industry experts believe that companies that are doing things “the right way” will continue to secure funding. Companies like Big Basket, Practo, Car Dekho, MSwipe and Urban Ladder have continued to show progress in their respective business models in spite of a weak environment.

Prakash AdvaniCanonical’s Regional Director, Sales & Alliances – India & South East Asia said that companies should raise capital as the last resort. If they can quickly convert their ideas into a profitable business then they don’t need to give up on equity.

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