Tue 16 Jun 2015
Dell commissioned Greyhound Research to understand PC usage in India.
The ‘The PC Users Trends of Emerging India’ survey polled 6000 citizens from 40 cities from Tier 1 to Tier 4, across five user groups broadly defined by age and sociological factors like life aspirations and purchasing capacity.
According to a recent study by MAIT and KPMG, India’s PC penetration is estimated to be just 9 percent, lower than neighbouring countries like Sri Lanka, which stands at 12 percent, while China has 50 percent. The traditional desktop PC market is expected to grow at 2 percent, while the market for notebooks is expected to grow at 9 percent, according a Gartner report published in April.