AMD is now embracing ARM to beat Intel with 2 major announcements recently:

AMD, ARM, Imagination, MediaTek, and Texas Instruments would be joining forces to form the HSA  (Heterogeneous System Architecture) Foundation. MediaTek is one of the leading wireless chipset and are very important supplier in the low cost smart phones.

The companies will work together to drive a single architecture specification and simplify the programming model to help software developers take greater advantage of the capabilities found in modern central processing units (CPUs) and graphics processing units (GPUs), and unlock the performance and power efficiency of the parallel computing engines found in heterogeneous processors.

By standardizing the heterogeneous programming model, developers can more easily and cost-effectively develop new software tailored to take advantage of the expanding $55.5B heterogeneous (also known as “hybrid”) processor market. The HSA Foundation will help usher in the next era of software innovation, from enabling unprecedented user experiences to improving cloud-based data management, streaming, and security.

AMD also announced recently that it will be including an ARM core in their CPU to run TrustZone for security in the CPU.

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